Alistair Gordon

Alistair Gordon is a world-renowned authority on subject matter experts(SMEs), having coached and trained thousands of technical specialists across diverse industries globally. With a passion for transforming how SMEs are perceived—both by others and themselves—Alistair brings an engaging, humorous, and insightful perspective to every conversation.
“Technical experts have so much more value to add,” he says, “but they’re often experts at getting in their own way.”
As the founder of Expertunity, Alistair helps SMEs develop the enterprise skills needed to amplify their influence, impact, and professional satisfaction. His free tools and practical strategies resonate with SMEs themselves, as well as those who collaborate with or support them.
Alistair argues that the era of people leaders dominating organisations is over: “It’s technical specialists who are keeping the lights on while inventing the future.” His work with leading private and government organisations worldwide focuses on empowering SMEs to achieve their full potential.
Alistair offers podcast listeners immediate, actionable insights into how SME scan break out of their technical bubble, improve relationships with stakeholders, and thrive both professionally and personally.